LATTAFA Perfumes

Lattafa started in the 1980s when Sheikh Shahid Ahmad and Shoaib Iqbal opened a small perfume company in Dubai. Moreover, the name combines two Arabic words: "Latif" (gentle) and "Lateefa" (pleasant). Three generations later, the family still runs the business. Furthermore, Lattafa now sells in over 120 countries. The model is straightforward. Lattafa studies what works in niche and designer perfumery, then delivers that character at a fraction of the cost. They do not hide this. Consequently, a €20 Lattafa EDP can smell remarkably close to a €200 niche composition. That value-for-money approach made them one of the most talked-about fragrance brands on TikTok. Khamrah alone generated over 100 million views. However, Lattafa is more than clones. Compositions like Asad, Yara, and Khamrah have built their own identity and fanbase independent of any reference. As a result, the brand sits at the exact point where Arabic tradition meets global accessibility. Explore Lattafa at ZAOUD.

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Frequently asked questions

Everything you need to know about shipping, authenticity, and caring for your fragrance.

Orders & shipping

01 Do you ship across Italy?

Yes. We offer free shipping on all Italy orders over €75, typically delivered in 24–48 hours.

02 How can I track my order?

Once your order ships, you will receive a tracking link by email. You can also check status from your account.

Authenticity & products

03 Are your fragrances authentic?

Yes. Zaoud is a trusted reseller of 100% authentic Arabic and niche perfumes sourced from official channels.

04 Can I get help choosing a scent?

Absolutely. Contact us anytime for a free consultation — we help clear doubts before you buy.

Returns & care

05 What is your return policy?

Returns are accepted on eligible unopened items within the timeframe stated in our returns policy. Contact support to start a return.

06 How should I store my perfume?

Keep bottles upright in a cool, dry place away from direct sunlight and heat to preserve the fragrance.

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