Collection: LATTAFA Perfumes

Lattafa started in the 1980s when Sheikh Shahid Ahmad and Shoaib Iqbal opened a small perfume company in Dubai. Moreover, the name combines two Arabic words: "Latif" (gentle) and "Lateefa" (pleasant). Three generations later, the family still runs the business. Furthermore, Lattafa now sells in over 120 countries. The model is straightforward. Lattafa studies what works in niche and designer perfumery, then delivers that character at a fraction of the cost. They do not hide this. Consequently, a €20 Lattafa EDP can smell remarkably close to a €200 niche composition. That value-for-money approach made them one of the most talked-about fragrance brands on TikTok. Khamrah alone generated over 100 million views. However, Lattafa is more than clones. Compositions like Asad, Yara, and Khamrah have built their own identity and fanbase independent of any reference. As a result, the brand sits at the exact point where Arabic tradition meets global accessibility. Explore Lattafa at ZAOUD.