Collection: HEKAYAT ATTAR

Hekayat" means "story" in Arabic. "Attar" means perfume oil. Moreover, the brand is young. Jimmy Chacko founded it as a subsidiary of Jimmy Aventus FZE in Dubai. He conceived the idea in 2012 but only launched in the early 2020s. Furthermore, all 25 Fragrantica-listed compositions dropped in 2025. That is an entire catalogue in one year. The creative team draws from Arabia, Italy, and South America. Consequently, the compositions blend Middle Eastern warmth with international influence. However, the brand leans heavily gourmand. Latte Abyad, Gigglepuff, and Genzee Marshmallow tell you exactly who this is for. Gen Z buyers who want sweet, bold, affordable fragrances will feel at home here. As a result, Hekayat Attar fills a specific gap in our collection, playful gourmand energy at accessible pricing. The brand now ships to over 25 countries across four continents. Explore Hekayat Attar at ZAOUD.